The marketing concept of modern business organizations revolve around the concept of satisfaction of customers through good services to them. The marketing management of the business enterprises aim at gathering more customer backup in order to be able to earn more profits and serving the customers according to their needs and wishes. The previous concept of earning by the way of providing whatever gets produced by the business has been replaced by the concept of providing the customers whatever they want to have and they expect from the enterprise. This concept has been acknowledged by almost every business unit, which is why every unit is putting steps towards accomplishment of the same task.
This has been the reason why every business unit tends to employ some or the other sales promotional technique that aims to prove the singularity of business units over others belonging to the same niche. The sales promotional technique are techniques that urge the customers to make immediate more purchase of the product.
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