A Guide to Wafer Seals – For Marketing Managers Using Direct Mail

To make sure that the post office takes your next large direct email advertising effort and it gets to your recipients hands, be certain to properly prepare your newsletters, brochures, flyers, magazines, and other advertising materials for automation rate mailings with a wafer seals or mailing. The postal workplace necessitates wafer seals to protect against an open advantage from jamming high-speed processing gear in the postal office. Standards for wafer seals derive from basis weight of paper stock used and also the positioning of the folded or bound edge. Instead to tabs or wafer seals, the open border of the period of the mailbox might be always glued or place glued. Continuous glue or place adhesive is tolerable with single-sheet self-mailers and cards.

Amount and place of all tabs or wafer seals have been given for certain kinds of letter-size mail. In all situations, additional tabs may be used.
Wafer seals and mailing tabs shouldn’t interfere with comprehension of this bar code, speed marking, postage identification, or necessary address information. In most cases additional seals or tabs could be used. Cellophane tape isn’t satisfactory within the bar code transparent zone. Tabs or wafer seals put in the bar code transparent zone should have a paper confront meeting the criteria for desktop reflectance and, even if the bar code isn’t pre-printed from the mailer, the criteria for water-based ink.
Adequate adhesion is necessary.
Foundation weight: The minimal basis weight criteria change, based on the building of the mailbox and the sheet dimensions. Normal sheet dimensions are letter-size folded self-mailers, letter-size booklet-type email piece, postcard, and flat-size booklet-type mailers.

Leave a Reply